• Facing criticism for its frothing lakes and potholes on roads, the Karnataka government on Sunday launched the Bengaluru city logo, the first Indian city to do so, in a bid to resurrect its image as a tourism destination.
• With this, it joins cities like Amsterdam in The Netherlands and New York in the US to have its own logo.
• With universal appeal, the logo, ‘Be U’, is a mix of typography in English and Kannada.
• The first part of the logo is in English and the rest in Kannada. The uniqueness of the logo is that every one can associate with it, pronounce it easily, and also various gift-articles can be crated out of it.
• The crowd-source-designed logo comes with an option of colours (green, red and yellow) depending on the occasion.
• The logo now aims to make every person coming to the city to spend on memorabilia. Current best-sellers of Karnataka, such as Mysore silks or Chanapatanna toys, have no direct Bengaluru-recall to them.
• The new logo, it is felt, will thus generate jobs in creating T-shirts, mugs, fridge magnets and other city-specific memorabilia.

Source:TOI