Begun in 2006, this is among the oldest campaign across the three southern rice-growing states. Today it has helped conserve more than 800 varieties of paddy seeds.
Many local networks and farmer groups have taken up paddy seed conservation and increased the number of traditional varieties that are not only being conserved in-situ but also being introduced into the food chain. SOR runs a Nel Thiruvizha in Tamil Nadu in May every year and in November, the famous rice diversity block maintained in Wayanad has become a destination for rice and seed lovers.