Context

• The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of ‘PRana 2024: Shaping the Story of India’ .

About PRana 2024

• The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth.
• Founded in 2001, the PRCAI is Indian PR industry’s flagship trade association.
• The convention has introduced a brand new speech format called ‘300Wise’, where speakers will deliver concise, high-impact visionary speeches in five minutes, inspired by the global trend of shorter speeches, which have been gaining popularity.
• During the convention, PRCAI will unveil a whitepaper named ‘IndiaKiAshaa’, sharing the country’s hopes and aspirations.
• The whitepaper will outline what India can achieve in the next five years, which will positively impact its brand reputation.
• PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation’s progress with two significant stakeholders – business leaders and reputation custodians.

Source; IE

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