Context
-
Airport Authority of India (AAI) providing platform to Self-Help Groups for promotion of local artisans and products through AVSAR Scheme.
About AVSAR Scheme
- Under AVSAR (Airport as Venue for Skilled Artisans Of The Region), which is an initiative of AAI, an opportunity to help the indigent to mobilize their households into functionally effective self-earned groups for self-reliance and self-dependence, has been provided. Under this scheme, an area of 100-200 square feet has been earmarked at each AAI operated airport.
- ‘AVSAR’ to provide SHGs an opportunity to showcase local products.
Credit: PIB - The space is being allotted to the self- help groups, turn on turn basis, for a duration of 15 days.
- Few outlets have already been commissioned at Chennai, Agartala, Dehradun, Kushinagar, Udaipur & Amritsar Airport wherein SHGs operated by local women, are showcasing and marketing their homemade local products like Puffed Rice, Packaged Papad, Pickles, Bamboo based Ladies Bag/Bottle/Lamp Sets, local artefacts, traditional craft, natural dyes, embroidery and indigenous weaves with contemporary design to the air travellers.
- The initiative to strengthen SHGs by allotting space at AAI Airports will provide huge visibility to these small groups and prepare them to promote/market their products to the wider spectrum, reaching out to the larger population.
Reference:
https://pib.gov.in/PressReleseDetail.aspx?PRID=1816139
Visit Abhiyan PEDIA (One of the Most Followed / Recommended) for UPSC Revisions: Click Here
IAS Abhiyan is now on Telegram: Click on the Below link to Join our Channels to stay Updated
IAS Abhiyan Official: Click Here to Join
For UPSC Mains Value Edition (Facts, Quotes, Best Practices, Case Studies): Click Here to Join