DAVP is the nodal agency to undertake multi-media advertising and publicity for various Ministries and Departments of Government of India.
Even some of the autonomous bodies and public sector firms also route their advertisements through DAVP.
The advertisements are carried on various platforms, including print and visual media.
Last year, a new entity called “Bureau of Outreach Communication” was formed by merging DAVP and Directorate of Field Publicity and Song and Drama Division.
The merger is mainly for bringing in synergy for efficient publicity works of the government.
Bureau of Outreach Communication is under the jurisdiction of Ministry of Information and Broadcasting.
Government has recently decided to study the impact of its advertisements on people.
It is aimed at drawing up a strategy for the judicious use of money for publicity.
