• This refers to the phenomenon where an individual is able to convince people around him of the possibility of successfully completing tasks that look impossible at first sight.
• The term was used by Bud Tribble, an employee at the technology company Apple, to describe the attitude of the company’s co-founder Steve Jobs who used his persistence and skills of persuasion to push his employees to carry out difficult tasks with tight deadlines.
• In a sense, by projecting hard things to look easy and attainable, Jobs tricked his employees into believing that difficult tasks could actually be completed successfully according to the plans of their demanding boss.

Source:TH