• This refers to a form of persuasion wherein a person who wishes to convince a hostile audience about an issue can do so effectively by first arguing against his own idea.
• This finds mention in the book “Originals” authored by American psychologist Adam Grant, and is attributed to social scientist Leslie Sarick.
• Arguing first against one’s own idea, Grant says, disarms the audience and makes the speaker look more credible in their eyes.
• It also prevents the audience from seeing the speaker as a motivated salesman with biased views, and discourages them from trying to think of additional negatives about the speaker’s idea.

Source:TH