Context:

• Swachh Iconic Places (SIP) is an initiative of Ministry of Drinking Water and Sanitation under Swachh Bharat Mission.
• Initiated as a project to implement Prime Minister’s vision to take iconic places and their surroundings to higher standards of Swachhata, so that all visitors benefit and also take away home the message of cleanliness, Swachh Iconic Places is now in its second phase.
• SIP is a truly collaborative project with three other central Ministries: Urban Development, Culture, Tourism; all levels in the concerned States and more importantly, Public Sector and Private companies as partners.