• The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.
• The Living Planet Report is published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.
• WWF’s giant panda logo originated from a panda named Chii Chii that had been transferred from Beijing Zoo to London Zoo in 1958, three years before WWF became established. 

The mission of WWF’s is to stop the degradation of the planet’s natural environment and to build a future in which human live in harmony with nature through the following ways:

• Conserving the world’s biological diversity.

• Ensuring  that the use  of renewable natural resources is sustainable

• Promoting the reduction of pollution and wasteful consumption.

Currently, much of its work focuses on the conservation of three biomes that contain most of the world’s biodiversity: oceans and coasts, forests, and freshwater ecosystems. Among other issues, it is also concerned with endangered species, sustainable production of commodities and climate change.